Top 5 Beauty Retail Apps in Nigeria Q4 2021: Performance Insights

In Q4 2021, the top 5 beauty retail applications in Nigeria showcased diverse performance trends across downloads, revenue, and active users. Here’s a detailed look at how each app fared, with data sourced from Sensor Tower.

Fragrances.com.ng displayed an impressive growth in weekly downloads, starting with 27 in the last week of September and peaking at 230 in the final week of December. The app saw notable spikes in early November with 160 and 188 downloads, respectively. However, it did not generate any revenue during this period.

Oriflame Getting Started experienced a consistent pattern in downloads, reaching a high of 130 in mid-November. Downloads began at 42 in late September and fluctuated, closing the quarter with 31 downloads in the last week of December. This app also did not generate any revenue during Q4 2021.

HushD saw varied download trends, with a peak of 101 in late October. The app’s downloads started at 14 in late September and showed fluctuations, ending the year with 10 downloads. Revenue generation was absent throughout the quarter.

Shoppe LK maintained a steady increase in weekly active users, starting at 53 in late September and peaking at 80 by the end of December. Downloads were relatively stable, with a high of 61 in mid-October and closing the quarter with 47 downloads. No revenue was recorded for this app during the period.

Nykaa – Makeup/Beauty Shopping had a notable number of weekly active users, beginning at 566 and ending the quarter at 628. Downloads fluctuated with a peak of 110 in early November and concluded the year with 46 downloads. Similar to the other apps, Nykaa did not generate any revenue in Q4 2021.

For more detailed insights and trends, visit Sensor Tower.